Chicken Blog Task

Final Reading; Arthouse Films - 

1.

Arthouse films are artistic rather than commercial in character; films that are purposely difficult to understand or ‘read’. It is a cinema of psychological effects in search of their causes. An example of an Arthouse film would be Lore which considers what would’ve happened to children in the immediate aftermath of WW2. 

2.

Bordwell suggested that arthouse is also characterised by ‘maximum ambiguity’, where bizarre events can only be explained by the characters judgement rather than the world of film. Art cinema are not in the business to make it easy for the audience.

3.

Arthouse cinema isn't really for audiences who watch films just for entertainment. 

4.

Arthouse films may only be for older audiences as it takes time to get a better understanding of the story and younger audiences may not be capable of understanding the plot and paying attention to small details. They may also not be interested in these kinds of films as most of them watch films for entertainment purposes. It will be suitable for middle class people as it is a bit more sophisticated. 

5.

Chicken is a film that would mainly interest college and university students as they would be able to link it back to their work and is a good example for them to use. Other than that, it is also suitable for college students as the persona is around the same age as them, therefore they would be able to relate to certain things or have a better understanding and connection with the character.

Funding:

1.

£110,000

2.

Raised money through individuals contributing e.g. friends and family

3.

Hollywood films cost millions to make whereas this only costed £110,000 and it was also filmed within a short time.

4.

BFI film fund helps UK filmakers and films and also help increase audiences for them. 

5.

Chicken may have been able to already raise the funds needed as it was just a low budget film. 

Production:

1.

They struggled with lighting and it was raining quite a lot in the location which made filming more difficult. 

2.

It took 19 days to shoot.

3.

Distribution:

1.

Failed to secure distribution deal in 2014 but once the film won a few awards, it was released in UK cinemas in 2016.

2.

Edinburgh International Film Festival (2015)

3.

Gives them recognition and the two year film festival circuit is what led chicken to winning awards and then being shown in cinemas.

4.

It was released in the UK cinemas in 2016.

5.

6.

Because it is a free to air channel which means plenty of British people would watch it; the film would gain more popularity. 

7.

Released in USA/Canada in January 2018.

Promotion:

1.

The trailer suggests that Chicken is a family friendly movie which is a film based on a teenager who lives a life out of the ordinary; not something you would typically see in a film. The trailer makes audience wonder what is going on and will tempt them to watch the movie in order to find out what events occur in this unique plot. 

2.

The poster for Chicken is a lot more simple compared to the trailer. The trailer tells audience a lot more about the story line whereas the Chicken poster only shows the setting and the protagonist. The audience don't get much of an idea about what the narrative is about by looking at the poster compared to  the trailer.

3.

Reviews from popular influential figures is important for the film as it gives them more promotion. 

4.

They constantly post different shots from the film featuring different characters to keep audience interested and have them wonder.

5.

They repost tweets that famous accounts post promoting the film as it shows how much recognition they've gained.

6.

The Facebook account posts snippets of the film either in picture or video form to give audience a slight hint on what the film is about and then hopefully they would like to watch the film to find out the whole story and see why certain things shown in the snippets occurred. 

7.

The Chicken Facebook page has liked well-known film producers and institutions such as Cineworld which shows that they are trying to get recognised by these media platforms so that they can either get promoted through them or get a chance to air their film in these cinemas.

8.

People such as Mark Kermode who is an English film critic,  have been quoted on the page to show how much recognition they have gained and to also prove to potential audience that it is worth investing their time in this film as even critics have given it a good review. 

9.

The website gives options to either buy the film as a blu-ray, CD or download it on iTunes. This shows how much easier it is to access films these days as people don't need to go to a cinema to watch it or wait till it is aired on TV, they can purchase it for themselves and watch it whenever they want. 

10.

The channel has teasers from the film which would tempt audience to watch the film and find out more. There is also a video of an interview with an old actor which shows that their film has reached out to people that have been in the industry for a long time.