Tuesday 25 June 2019

Film & TV assessment: Learner response

Film & TV assessment: Learner response


1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Good examples included from CSPS.
EBI: More focused on the demand of the questions, especially Q2.

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment (even if you got full marks for the question).

1 - A range of different genres are suggested on the poster – e.g. the background is almost
space (sci-fi); the silver symbol in the background alludes to comic books/Marvel universe; the woman on the left suggests martial arts or kung-fu movies – this is reinforced by the faint images in the background.

2 - Promotion of Chicken was through a combination of traditional marketing methods (trailer, film poster with review quotes, interviews and reviews such as Mark Kermode’s review on the BBC) and new/digital media.
3 - the effect of social and cultural context on representations.

The contexts of production are more important and influential than any intent of the

‘authors’ as it is impossible for the individual to transcend social and cultural contexts Television drama is powerfully influenced by dominant social and cultural attitudes to e.g. ethnicity, class, gender, sexuality

Television drama draws on a long and enduring tradition of narrative and genre conventions; therefore drama itself as a form is much more significant than the social and cultural contexts of any individual production.

3) The first question demanded a response using postmodern terminology. Write a definition here of the three main terms:

Bricolage: Bring ideas from other things to make a new one. Almost like taking inspiration and combining different ideas together to create a new meaning. 

Pastiche: Similar to a parody but the intention isn't to imitate and make fun of a different context. Borrowing ideas from other media forms. 

Intertextuality: The shaping of a text's meaning by another text. The relationship between texts, especially literary ones. 


4) The second question was on the film industry. Write down two points from the mark scheme about Chicken's promotion and distribution that you didn't include in your answer. 

Digital distribution in USA/Canada followed in January 2018 and the film is now available on Amazon Prime in the UK. The distribution of Chicken was challenging but ultimately quite effective for a niche micro-budget film.
The struggle to distribute a micro-budget independent film in a global market dominated by major conglomerates. Chicken took two years from the film being made (2014) to appearing in cinemas (2016).

5) Look over your mark, teacher comments and the mark scheme for Question 3 - the 25 mark essay question on your TV Close-Study Products. Write a complete essay plan for this question based on the suggested answers in the mark scheme. You can either use something similar to your actual answer or alternatively start from scratch. Make sure it is an extensive, detailed plan focused on the question (representations; social and cultural contexts of production) and offering specific references to Capital and Deutschland 83 for each section. Try and cover the two texts equally if you can and aim to plan around 5-6 paragraphs in total.

The representations in Capital reflect social and cultural contexts in London as they have used loads of stereotypes to reflect the diverse culture in London. Although the TV drama is only based on one road in the whole of London. The way events, issues, individuals and social groups (including social identity) are represented through processes of selection and combination is putting life in London into a nutshell which gives people that live out of London to also get an understanding and almost experience the London life through the actors shoes. They have used a lot of diversity when it comes to race, religion, social class etc. which is normal to find in London; this concept therefore creates realism and shows how much diversity and various different lives people live in one city - especially one that is popular world wide. For example, they have included a Pakistani family who reinforce stereotypes of an Asian family that live in London as they give importance to family values and all living together as one, owning a corner shop and they also have one extremist in the family who is very passionate and serious when it comes to his religion and their beliefs. They have the British White bankers life in contrast to this family who's main is to make as much as possible and even though he's earning a lot, it doesn't seem to be enough for him as he is just greedy for more and more. 

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